Sony
Alpha a7 III Body + 24-70mm f/2.8 FE GM Lens
24MP Full Frame Mirrorless Format Camera Kit
The Alpha a7 III from Sony is a Mirrorless Digital Camera that is suited for both photo and video in a variety of working situations. The full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X Image processor pair to offer an impressive 10 fps continuous shooting rate. Refined for improved speed, low-light performance and autofocus performance for faster, more reliable subject tracking along with wide frame coverage.
An updated Fast Hybrid AF System employs a combination of 693 phase detection points and 425 contrast detection areas for quicker focus on subjects in testing lighting conditions. There have been further processor improvements with reduced noise - ISO 100-51200, expandible through to ISO 50-204800. Video recording capabilities have also improved significantly when recording UHD 4K video, utilising the full width of the full frame sensor.
Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops. The a7 III's body design has also been developed to include a rear 3.0", 922k dot touchscreen tilt LCD. A 2.36m-dot Tru-Finder OLED EVF is also added for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge.
The magnesium-alloy chassis and weather-sealing also render the a7 III dust and moisture resistant. This sensor structure works with gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.
Here the a7 III is kitted with the Sony FE 24-70mm f/2.8 GM, a fast and versatile standard zoom lens designed for use with full frame E-mount mirrorless digital cameras. It is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range. Its wide-angle to short telephoto perspective, combined with a constant f/2.8 maximum aperture, makes it a great choice in a variety of environments and lighting situations. Expect consistent performance throughout the zoom range, the ability to work in low-light conditions, and with selective focus techniques.
As part of Sony's G Master series, it is designed to produce outstanding high resolution images with a significant reduction in spherical and chromatic aberrations for notably sharp results. Optically it features three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, for refined surface precision and to minimize spherical aberrations throughout the zoom range. A Nano AR Coating has also been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and accurate colour, and a rounded nine-blade diaphragm contributes to a pleasing bokeh quality when working with shallow depth of field techniques.
Autofocus is fast and quiet, thanks to a Direct Drive SSM (Super Sonic wave Motor) system as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, allowing you to keep working even in difficult weather. A focus hold button and rubbberized control dials complete this impressive combination, and offer more intuitive handling in cold weather.