Fujifilm GFX 100RF Medium Format Camera w/- 35mm f/4 - Silver

A first-of-its-kind camera, the FUJIFILM GFX100RF adds a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers. Mixing the high-resolution quality of medium format with a sleek and lightweight rangefinder-styled body and a built-in wide-angle prime lens makes for a dedicated tool that's perfect for travel photographers, street shooters, and other spontaneous image-makers looking for the ideal blend of refined image quality and simplicity in design. Utilizing the proven sensor from the GFX 100S II, this 102MP 43.8 x 32.9mm BSI CMOS sensor offers incredible resolution, 16-bit raw files, 10-bit HEIFs, wide dynamic range, low noise with a base ISO 80, and cropping versatility for working with nine distinct aspect ratios. Additionally, this camera uses FUJIFILM's top tier X Processor 5, which further contributes to fast overall performance for continuously shooting at up to 6 fps, recording 4K video, and using the Intelligent Hybrid AF system for quick and accurate autofocus.

In addition to the impressive image quality the 102MP sensor provides, it also facilitates working in different aspect ratios or at different effective focal lengths (crops) while maintaining a high effective resolution. Encouraging the use of these creative tools, the GFX100RF includes a dedicated Aspect Ratio Dial on the back of the camera and a lever beneath the shutter button to control Digital Teleconverter setting:

Located on the back of the camera, above the LCD, is a dedicated dial for switching through nine distinct aspect ratios: 4:3, 3:4, 5:4, 1:1, 3:2, 7:6, 65:24, 17:6, and 16:9. Many of these options recall FUJIFILM's own past medium format film camera systems, ranging from the native 4:3 ratio that is shared by the GX680 system; the 7:6 format shared by the GW670 and GF670 cameras; the ultra-wide panoramic 65:24 from the TX-1 rangefinder; and the unique 3:4 vertical ratio, which recalls some of the GA645 and GS645-series 6 x 4.5 cameras.

On the front of the camera is a rocker lever that is programmed to shuffle through three different Digital Teleconverter settings, 45mm, 63mm, and 80mm—recalling three of FUJIFILM's GF lenses for their interchangeable-lens GFX system. Since the GFX100RF has a fixed 35mm f/4 lens, this tool makes use of the massive 102MP resolution and crops into the image to simulate the field of view as if working with different focal lengths, all while maintaining reasonable resolution. 

The main contributor to the GFX100RF's uniqueness is the built-in GF 35mm f/4 wide-angle prime lens; effectively turning this camera into a fun, intuitive, and always-ready point-and-shoot that retains the exceptional image quality you'd expect from medium format.

The 35mm focal length is equivalent to 28mm on full-frame cameras, giving a general wide-angle field of view that suits a broad array of subjects, ranging from street and documentary applications to landscapes, interiors, and travel situations to even close-up subjects thanks to a 7.8" minimum focusing distance. The f/4 maximum aperture is effective for available light shooting and offers some depth of field control but mainly helps to keep the overall size and weight of the camera down for everyday carry.

Taking a page from the X100-series cameras, the GFX100RF's lens design also incorporates an internal 4-stop neutral density (ND) filter and uses for leaf shutter for more exposure flexibility. The 4-stop ND gives access to slower shutter speeds or wider aperture settings when working in bright conditions; perfect for situations when you want to exaggerate subject movement with motion blur or if you want shallower depth of field in bright, sunny conditions. The leaf shutter design, in typical medium format fashion, affords the ability to sync flash with any mechanical shutter speed (up to 1/4000 sec) for creative fill flash techniques or to better freeze motion while maintaining sufficient background exposure.