The Leica M10: Design and Quality Craftsmanship
Made in Germany
Silver Edition | Black Edition
The Leica M has been around for more than sixty years. Whenever technological advances gave rise to a new generation of the rangefinder camera, Leica designers have determined how best to reconcile the new technical requirements with the distinctive appearance of this camera line.
As the company’s most definitive product, the design process of a Leica M requires an entirely different approach than any other camera.
Evolution instead of revolution
The M calls for subtlety, as well as a sense of respect and responsibility towards a design tradition that has been passed down for over 60 years. Therefore, M design is about evolution, not revolution.
Consequently, the M10 is immediately recognisable as a true M. In fact, those who have remained loyal to their analog M models may find that the M10 seems like an old friend – after all, it is the first digital M to match the more compact form factor of its analog predecessors.
Supreme quality materials and lots of hand craftsmanship
The characteristic design of the Leica M10 is perfectly complemented by the skilled artistry of its construction. Supreme quality materials, largely crafted by hand, not only indicate suitability for everyday use and long-term durability in adverse conditions, but are also a confirmation of the ‘Made in Germany’ quality seal. The top and base plates are milled from solid blocks of metal, then ground and polished by hand in a 40-minute process.
Design from Germany
Whenever Leica asked customers what they would like to see in a new model, a slimmer body was among the most frequently cited requests. From the M8 to the M (Typ 240) and its sister models, digital M cameras have always been a few millimetres thicker than their analog predecessors.